The brief
Our own campaign introducing the Seenly explainer video. The job: show, in three frames, how a complicated product becomes something anyone understands in a minute or less.
What we did
- Campaign idea built on one visual metaphor: a tangled cable that leaves as a single straight line of light
- Original photographic images generated and art-directed for the concept, no stock
- Three 4:5 feed posts and three 9:16 stories, each laid out again for its format rather than cropped
- Type and color taken from the Seenly brand, with live text so every line stays editable
