Modern Barber Supply: SEO plus a social content system

The brief

An ecommerce store selling barber tools and supplies, launched with no search presence in a category dominated by Amazon and established retailers. It needed to rank, and it needed a social feed that barbers would actually follow.

What we did

Keyword map built around what barbers and shop owners actually search for
Collection and product pages written to rank, not just to list
Technical SEO from launch so new pages were indexed fast
A repeatable social content system: barber-history carousels, product spotlights, shipping and warranty explainers, tips, polls and this-or-that posts, all in one dark, orange-accented look
Monthly iteration on the pages and posts that moved

This is a brand Seenly's founder owns and runs. Search figures below are third-party estimates from Ahrefs (read October 2026), not internal analytics.

Result

Organic search traffic went from zero in October 2023 to roughly 1,233 visits a month in October 2026, peaking at 2,189 in July 2026, with 349 ranking keywords and 129 in the top three. Source: Ahrefs estimates, read October 2026.

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All work