Allstar Terminals: 4x organic traffic, plus video that sells hardware

The brief

A B2B distributor of payment terminals and point-of-sale hardware. Competing against manufacturers and large resellers for buyers searching by model number and use case.

What we did

Technical SEO foundation: site structure, speed, and crawl fixes
Product and category pages rebuilt around the exact terms buyers search for
Keyword-led content targeting high-intent commercial searches
Brand overview video and product training videos (PAX A920 Pro) for YouTube and the site, so resellers can see the hardware before they buy
Ongoing monthly optimization based on ranking and traffic data

This is a brand Seenly's founder owns and runs. Figures below are third-party estimates from Ahrefs (read October 2026), not internal analytics.

Result

Organic search traffic grew from roughly 295 to 1,281 visits a month between October 2023 and October 2026, with 535 ranking keywords and 136 in the top three. Source: Ahrefs estimates, read October 2026.

Want this for your brand? Book a call

All work